
Vanessa Cumming Director, Practice Manager, Dispensing Optician
I was employed by Purvis and Crowley in 1989 as a technician. My role within the practice grew and developed over the years and I saw myself qualifying with Distinction and registering as a Dispensing Optician in 2006.
Back in 2008, Gary and Stella Crowley, invited me to join their partnership for which I will be ever grateful! What a wonderful opportunity to further develop my love of people and optics but also to establish some deeper business skills. In April 2015 I took the opportunity to purchase Gary and Stella’s shares and retain 100% ownership of the practice.
I was on the Executive of ADONZ (Association of Dispensing Opticians New Zealand) for six years before becoming the Vice President, then President in 2013.
In 2014 I was elected as the President of IOA (International Opticians Association) for which I stood for two years and continue to work with the new President in Scotland to further grow this international association.
In 2014 I was also nominated and elected as a Board Director for Visique Members Company, and retired from this position in 2018.
I have always considered myself incredibly blessed to have found a vocation I have continued to love but which constantly changes and challenges me. My love of unique, exquisite frames and finding the right personality to wear them is my favourite part of the day! I would much rather be out with clients, having fun than stuck behind my desk!
I love the technology involved with lenses and lens designs and I want every person who comes into the practice to leave with the absolute, best vision.
That is my mission, to provide the best quality eye health care and products to improve every client’s quality of life by maximising vision and making them feel good about themselves with stylish eyewear.